DR 62 Peak domain rating
started at DR 0.9
4,000+ Dogs placed
across the US and Canada
$0 Paid advertising
across all case studies
2 Active or completed
SEO projects
Completed Dog rescue · national SEO
Bone Voyage rescued dogs from Mexico and transported them to adoptive homes across the
US and Canada. When I joined as director, the website had a domain rating of 0.8 and
no meaningful organic presence.
Over five years, I built the SEO program from scratch: technical foundation,
content clusters around high-intent adoption and rescue keywords, a backlink strategy
built on genuine relationships and press coverage, and a local SEO presence in the
cities we served. The rescue placed over 4,000 dogs into adoptive homes across the US and Canada.
No paid advertising. Ever.
Read the full 5-year arc →
Domain rating 0.9 → 62
Dogs placed 4,000+
Paid advertising $0
Time horizon 5 years
Approach Content + technical + backlinks
In-flight · Client engagement Divorce recovery · national SEO rebuild
Rebuilding Seminars is a national divorce-recovery organization running in-person
seminars since the 1970s. Their online presence had never been optimized.
I'm the first SEO engagement they've had.
The work started in late 2026. I'm documenting this case study in real time:
the starting conditions, what I'm building, and the results as they develop.
This is what new client work actually looks like before the results page gets
filled in with winning numbers.
See what we're building →
Organization age Founded 1970s
Prior SEO None
Engagement started November 2026
Focus Technical foundation + local SEO