I rank what I own.

Every case study on this site is a property I built and ranked myself. Not a client testimonial. Not a managed account. My own domains, my own work, my own results. The same approach goes to clients.

DR 62 Peak domain rating
started at DR 0.9
4,000+ Dogs placed
across the US and Canada
$0 Paid advertising
across all case studies
2 Active or completed
SEO projects
Completed Dog rescue · national SEO

🐕 Bone Voyage Dog Rescue

Bone Voyage rescued dogs from Mexico and transported them to adoptive homes across the US and Canada. When I joined as director, the website had a domain rating of 0.8 and no meaningful organic presence.

Over five years, I built the SEO program from scratch: technical foundation, content clusters around high-intent adoption and rescue keywords, a backlink strategy built on genuine relationships and press coverage, and a local SEO presence in the cities we served. The rescue placed over 4,000 dogs into adoptive homes across the US and Canada. No paid advertising. Ever.

Read the full 5-year arc →

Domain rating 0.9 → 62
Dogs placed 4,000+
Paid advertising $0
Time horizon 5 years
Approach Content + technical + backlinks
In-flight · Client engagement Divorce recovery · national SEO rebuild

💔 Rebuilding Seminars

Rebuilding Seminars is a national divorce-recovery organization running in-person seminars since the 1970s. Their online presence had never been optimized. I'm the first SEO engagement they've had.

The work started in late 2026. I'm documenting this case study in real time: the starting conditions, what I'm building, and the results as they develop. This is what new client work actually looks like before the results page gets filled in with winning numbers.

See what we're building →

Organization age Founded 1970s
Prior SEO None
Engagement started November 2026
Focus Technical foundation + local SEO

Ready to be the next one?

The free AI visibility audit is where every engagement starts. See where you actually stand before we talk about what to do about it.

Get my free AI visibility audit