Rank what I own first
Every case study here is a property I built and ranked myself. Proof before promises, always.
SEO for Front Range businesses · Boulder, Colorado · ranking since 1995
Be the business Google ranks and AI recommends.
While half the industry wrote search's obituary, I kept ranking. My own properties, measured, with zero ad spend. Then I do the same quiet work for you.
Run it like a scientist
A baseline, a hypothesis, a protocol, and one number we are trying to move. A scientific approach, applied to search.
Get cited by the machines
ChatGPT, Perplexity, Gemini, Google AI Overviews. Built to be the source the answer engines quote.
A property I ranked One rescue. One focused year.
One rescue. One focused year.
From a whisper to a megaphone.
Bone Voyage Dog Rescue had drifted at low authority for years. Then about a year of focused SEO took it from a domain rating of 12 to a peak of 62, ranking nationally for the words that matter and helping place more than four thousand dogs into homes. No paid ads, built on earned press and original research.
Read the full arc 0 Peak domain rating
from ~12 when I engaged
from ~12 when I engaged
0 Dogs placed in homes
across the US and Canada
across the US and Canada
0 Organic keywords
ranked, from zero
ranked, from zero
$0 Paid advertising
in any case study
in any case study
Every case study on this site is a property I ranked myself. The growth figures above are all from one of them, Bone Voyage Dog Rescue.
The whole philosophy, in one line
Be the business Google ranks and AI recommends.
Proof, not promises
Every case here is a property I ranked.
Not a client result. My own work, with the numbers attached.
🐕
Bone Voyage Dog Rescue
DR 12 to 62 in about a year of focused SEO. Nationally ranking pages for dog rescue keywords, on a nonprofit budget.
Read the 5-year arc → 💛Rebuilding Seminars
An active engagement: rebuilding the SEO foundation of a national divorce-recovery organization. In-flight work, transparent about where we are.
See what we're building → How I work
A simple ladder. Start free.
Four steps. You only climb when the last step earned it. One client per industry per market, so if your competitor hires me first, I can't take you.
1 · Visibility SnapshotFreeGraded snapshot + Loom walkthrough, no call needed
2 · MiniFix$500Your top 3 fixes, done in a week
3 · Sprint$4,500Focused 30-day build
4 · Monitoring$1,500/mo6-month minimum
Where I work
Local SEO, one client per market.
Front Range coverage from Boulder. If a competitor in your city hires me first, I can't take you, so earlier is better.
Why work with me
The conviction is earned, not borrowed.
I founded adoption.com in 1995, before "SEO" was a phrase anyone used. My background is medical technology and biochemistry, so I care about evidence over hype. While much of the industry wrote search's obituary, I kept ranking real properties with measurable results.
I have been doing this since before most of my competitors were in high school. That is the whole pitch.
More about Annette →“
Be the business Google ranks and AI recommends.
- Founded adoption.com, 1995
- BS Medical Technology, UTHSC Houston
- Bone Voyage: 4,000+ placements, DR 62
- Daily Claude Code + programmatic SEO
Fair questions
What owners usually ask before saying yes.
Why hire SEO Believer instead of a bigger agency?
Agencies sell retainers. I sell measured outcomes on properties I've proven I can rank. You work directly with me, the person doing the actual strategy, and I take one client per industry per market, so I'm never optimizing against you.
What does the free Visibility Snapshot include?
A graded review of your Google presence, Maps listing, AI search visibility, and on-page fundamentals, delivered as a short Loom video plus a written snapshot. No call required and no obligation.
How do you measure whether it's working?
A baseline before I touch anything, then the numbers that map to revenue: rankings for money keywords, local pack positions, AI citations, and inquiries. You get the same charts I look at, and by month three I'll tell you plainly whether it's working.
Not sure where your SEO stands?
The free Visibility Snapshot takes ten minutes on your end and gives you a clear picture of where you stand: in Google, in Maps, and in AI answers. Delivered as a short Loom video, no call required, no obligation.
Get my free Visibility SnapshotI reply within one business day. Usually faster.