Rank what I own first
Every case study here is a property I built and ranked myself. Proof before promises, always.
Boulder, Colorado · ranking the web since 1995
SEO still works.
SEO still works.
For the people who do the work.
While half the industry wrote search's obituary, I kept ranking. My own properties, measured, with zero ad spend. Then I do the same quiet work for you.
Run it like a scientist
A baseline, a hypothesis, a protocol, and one number we are trying to move. A scientific approach, applied to search.
Get cited by the machines
ChatGPT, Perplexity, Gemini, Google AI Overviews. Built to be the source the answer engines quote.
A property I owned and ranked One rescue. One focused year.
One rescue. One focused year.
From a whisper to a megaphone.
Bone Voyage Dog Rescue had drifted at low authority for years. Then about a year of focused SEO took it from a domain rating of 12 to a peak of 62, ranking nationally for the words that matter and helping place more than four thousand dogs into homes. No paid ads, built on earned press and original research.
Read the full arc 0 Peak domain rating
from ~12 when I engaged
from ~12 when I engaged
0 Dogs placed in homes
on organic traffic
on organic traffic
0 Organic keywords
ranked, from zero
ranked, from zero
$0 Paid advertising
in any case study
in any case study
The whole philosophy, in one line
SEO still works. For the people who do the work.
Proof, not promises
Every case here is a property I owned and ranked.
Not a client result. My own work, with the numbers attached.
🐕
Bone Voyage Dog Rescue
DR 12 to 62 in about a year of focused SEO. Nationally ranking pages for dog rescue keywords, on a nonprofit budget.
Read the 5-year arc → 💛Rebuilding Seminars
An active engagement: rebuilding the SEO foundation of a national divorce-recovery organization. In-flight work, transparent about where we are.
See what we're building → How I work
Five productized tiers. Honest pricing.
Clear scope. You know exactly what you're getting before you sign anything.
AI Visibility Audit$1,800One-time deep dive
Sprint$4,500Focused 30-day build
Blueprint$9,50090-day strategy + execution
Monitoring$1,500/mo6-month minimum
Buildout$18,000Capped at 2-3 per year
Why work with me
The conviction is earned, not borrowed.
I founded adoption.com in 1995, before "SEO" was a phrase anyone used. My background is medical technology and biochemistry, so I care about evidence over hype. While much of the industry wrote search's obituary, I kept ranking real properties with measurable results.
I have been doing this since before most of my competitors were in high school. That is the whole pitch.
More about Annette →“
SEO still works. For the people who do the work.
- Founded adoption.com, 1995
- BS Medical Technology, UTHSC Houston
- Bone Voyage: 4,000+ placements, DR 62
- Daily Claude Code + programmatic SEO
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