I rank what I own.

Bone Voyage rescued dogs from Mexico and transported them to adoptive homes across the US and Canada. When I joined as director, the website had a domain rating of 0.8 and no meaningful organic presence.

Over five years, I built the SEO program from scratch: technical foundation, content clusters around high-intent adoption and rescue keywords, a backlink strategy built on genuine relationships and press coverage, and a local SEO presence in the cities we served. We placed over 4,000 dogs on organic traffic alone. No paid advertising. Ever.

Read the full 5-year arc →

Ajijic, Mexico is one of the most searched expat relocation destinations in the world. I identified the opportunity, acquired multiple domains in the niche (ajijic.org, ajijic.net), and built a content strategy designed to own the category on Google and AI search.

The strategy is a multi-domain authority play, not a single-site bet. The relocation guide covers every question someone moving to the Lake Chapala area would need answered, with a depth and specificity that thin travel sites can't match. AI search citations are already emerging as the content matures.

See the niche-domination approach →

Rebuilding Seminars is a national divorce-recovery organization running in-person seminars since the 1970s. Their online presence had never been optimized. I'm the first SEO engagement they've had.

The work started in late 2026. I'm documenting this case study in real time: the starting conditions, what I'm building, and the results as they develop. This is what new client work actually looks like before the results page gets filled in with winning numbers.

See what we're building →