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In-flight · Started November 2026 Divorce recovery · national SEO

💔 Rebuilding Seminars

A national divorce-recovery organization with decades of history and no SEO program. This is what a new engagement looks like before the results page fills in.

Why I'm publishing this now

Most SEO agencies wait until they have winning numbers before writing a case study. That means you only see the success stories. I'm documenting this engagement from the start, including the starting conditions, the problems I'm solving, and the approach, so you can see what the work actually looks like before the results arrive. I'll update this page as milestones hit.

Starting conditions

Rebuilding Seminars has been running divorce-recovery programs since the 1970s. The organization has genuine depth, a strong methodology, and decades of impact. What it hadn't done was treat the web as a primary distribution channel.

Challenges at the start

  • No prior SEO engagement
  • Dated technical infrastructure
  • No Google Business Profile optimized for the niche
  • No structured schema markup
  • Content not organized around searcher intent
  • No AI search visibility in ChatGPT, Claude, or Gemini
  • No local search presence in key cities

Strengths to build on

  • Decades of genuine subject matter authority
  • A methodology that professionals cite
  • National footprint (seminars in multiple cities)
  • Trademark-protected program name
  • Real testimonials and documented outcomes
  • A niche (divorce recovery) with real, high-intent search demand

What we're building

Phase 1 Technical foundation In progress
  • Full technical audit
  • Schema markup across all pages (Organization, Event, FAQ, Article)
  • llms.txt and robots.txt for AI-crawler readiness
  • Page speed and Core Web Vitals fixes
  • Canonical URL structure cleanup
Phase 2 Local SEO and Google Business Profile Queued
  • Google Business Profile optimization for each city with seminars
  • Apple Business Connect setup
  • Local citation build: consistent NAP across directories
  • City-specific landing pages with local context
Phase 3 Content strategy and AI citation Queued
  • Keyword research mapped to recovery journey stages
  • Content cluster strategy for divorce-recovery intent
  • Structured content designed for AI retrieval, not just ranking
  • Weekly AI citation tracking (ChatGPT, Claude, Gemini, Perplexity)

Progress log

November 2026
Engagement started. Technical audit completed. Schema audit shows zero structured data across the site. Priority: get Organization + Event schema deployed before end of month.

This log updates as milestones hit. Check back for progress updates.

What success looks like at 90 days

  • Domain rating climbing past 20 with 15+ new referring domains
  • Google Business Profile appearing in Maps for "divorce recovery" queries in at least 2 cities
  • AI search visibility: at least one citation in ChatGPT or Perplexity for relevant queries
  • Schema markup deployed and validated on all major page types
  • Core Web Vitals passing on all primary pages

Want to be an early case study?

I'm taking on a small number of new clients this year. If you're a service business that wants real SEO work done, and you're willing to have the results documented, the free audit is where we start.

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