What actually works in AI search
Evidence-based writing on AI search, generative engine optimization, and local SEO. No hot takes, no hype. Just what the research shows and what I see ranking.
How AI Chooses Which Businesses to Mention
ChatGPT, Claude, Perplexity, and Gemini each pick businesses differently. We unpack the source-selection logic behind every AI engine's recommendations.
EducationThe Difference Between SEO Traffic and Revenue
Traffic is the loudest SEO metric and one of the least useful. We separate vanity from value with the math on what actually pays for the work.
EducationWhat Are Google AI Overviews? Mechanics and Source Selection Theory
Google AI Overviews appear on roughly 13-18% of searches in 2026. Here's how the source selection actually works and why most pages don't get cited.
EducationWhat Is AI Search Optimization? A Definitive Primer
AI search optimization is the practice of earning citations inside answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews. Here's what's actually known.
EducationWhat Makes Content Citation-Worthy for AI Search
AI search platforms cite a tiny fraction of the web. We unpack the six qualities that separate cited content from invisible content, with examples.
GEOHow AI Crawlers Read Websites
What GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and Applebot-Extended actually do when they hit your site, and the robots.txt strategy that keeps you visible.
GEOGEO: Generative Engine Optimization Explained
What GEO actually is, where it came from, and how to engineer content for citation inside ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
GEOHow AI Search Changes Local SEO
AI Overviews now eat SERP space above the local pack on a growing share of near-me queries. Here's what's actually changed for local SEO in 2026, and how to adapt.
GEOWhy Brand Mentions Matter More Than Backlinks in AI Search
The 2026 evidence on brand mentions versus backlinks for AI citation visibility, why the correlation has flipped, and how to build a mention-driven strategy.
ServicesAI Search Optimization Services
Get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. The optimization layer most agencies still don't understand, built by an SEO operator who does.
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